My friends over at Drive Magazine were nice enough to post an interview I did for them about users coming first. In this interview, I talk about the path that lead me to where I am today and the overarching principals I apply to strategy. Take this excerpt:
At my first job, before the days of the phrase “user experience,” I used to regularly butt heads with the IT department. They held all the keys and as a result our website was an exact replica of our database. As a marketing grad I understood the importance of the target market’s needs.
“I felt like an outcast for saying things like ‘humans have to use this website.’”
You can read the full interview here: http://www.drivemag.co/build/2014/09/why-users-always-come-first-at-salesfactory-woodbine/
And be sure to check out Drive Magazine, they’ve got some good things in the works. Thanks for the opportunity to share my thoughts guys, keep up the good work!