Web product strategy, AI-powered operations, and systems thinking — connected as one practice, not run as separate disciplines.
Most enterprise websites are treated as marketing’s responsibility and IT’s afterthought. I treat them as product, measured the same way you’d measure any system that drives revenue.
None of the numbers above came from a redesign. They came from treating web strategy, AI discoverability, conversion, and analytics as one connected system instead of four separate disciplines.
That same systems instinct is what I bring to web strategy broadly. I instrument workflows, connect tools and teams with AI-powered operations, and build the infrastructure that lets a digital org move faster than its headcount would suggest.
GEO / AEO — Search Infrastructure
No — but almost nobody is optimizing for it alone anymore.
SEO optimized for ranking position. AEO optimizes for whether your content gets selected as the answer. GEO optimizes for whether AI systems represent and trust your brand at all — same foundation, different reader. SEO didn’t die. It stopped being transactional.
AI & Web Strategy — Systems View
For twenty years, a corporate website had two jobs: get found, and convert. AI is rewriting the first one.
The funnel compresses, because by the time a human clicks through, an AI system has usually already done the comparison shopping. The job is shifting from “convince a visitor” to “be the source an agent trusts enough to repeat” — an infrastructure problem before it’s a content problem.