Hello. My name is Lou.

I'm a digital marketer with a wide skill set, from campaign strategy and planning to execution and measurement. 

I’m a big picture thinker who likes to make sure the details are in line. I strive to understand our target market's motivations, emotions and goals. I work with researchers, designers, developers and stakeholders to bring campaigns and content to life.

I've worked with many businesses and organizations, and I firmly believe it's my generation's calling to transition companies into the digital world. Let's work together.


This is where it all begins. I take deep dives with existing systems, users, and stakeholders. I audit, interview, inventory, survey, observe, analyze and document my findings. I develop personas and test usability. And I believe you can learn just as much from a research report as you can from conversing with a user.

User Personas

Persona Documentation

Missing attributesContent Inventory

Registration process

Process Flow

Survey ResultsSurvey Results

24 HOB email summary

Template Documentation


Digital Content Audit


This is where I map out a big picture, connecting the dots from where we are to where we’re going. What stays, what goes, what changes, and why. Information architecture docs and ideal journey maps keep things organized for the any web project, while simplified explanations and presentations keep stakeholders in the loop.

Event Lead Capture Flow

Campaign Flow 

Texas Pete Site Map V2

Site Map Overview


Project Planning

IA Overview

IA Overview


Measurement Planning

Registration Processes

Process Flow


Then the rubber hits the road. Interfaces are wireframed. Prototypes bring products to life, and personality is added with visual design. Products are tested. And tweaked. And tested.


Contextual Considerations


Category Flow Wireframes

Char Broil Community and Learn Index

Index Options

Pre Registration Steps

Process Interface Wireframes

Product Search Feature

Search Feature Interface


Template Recommendations 


High Fidelity Wireframe


Usability Testing

UX Adjustments

Design Iteration

UX Case Study

24 Hours Of Booty, a user-centric website and systems process upgrade. 

This nonprofit wanted to improve the overall experience of registering, donating, and participating in their annual charitable bike races. My job was to lead a multidisciplinary, user-centric UX team.


  • Marketing Strategy, campaign planning and execution
  • Analytics & Tracking, Google Analytics, Sysomos social listening
  • Marketig Automation, Email marketing, Hubspot
  • Adobe Creative Suite, Photoshop, Illustrator
  • SEM, Paid Search, SEO
  • UX Strategy, design and documentation
  • User Research, surveys, user testing and systems analysis
  • Front-end development, HTML, CSS, WordPress CMS
  • Documentation with Omnigraffle, Sketch, Invision

Client Experience

  • IBM
  • Char-Broil Grills
  • Texas Pete Hot Sauce
  • Empire Level
  • Wake Forest University
  • 24 Hours of Booty
  • Saber Grills
  • Trek Bicycle
  • Zeus Tubing