Hello. My name is Lou.

I'm an experienced marketer with a wide skill set, from planning and strategy to creative execution and measurement. 

I’m a big picture thinker who likes to make sure the details are in line. I strive to understand our target market's motivations and goals. I work with researchers, designers, developers and stakeholders to bring campaigns and content to life.

I've worked with many businesses and organizations, and I firmly believe it's my generation's calling to lead the way into the digital economy.

My process involves research, strategy, and creative. Here are some examples of my work.


This is where it all begins. I take deep dives with existing systems, users, and stakeholders. I audit, interview, inventory, survey, observe, analyze and document my findings. I develop personas and test usability. And I believe you can learn just as much from a research report as you can from conversing with a user.

User Personas

Persona Documentation

Missing attributesContent Inventory

Registration process

Process Flow

Survey ResultsSurvey Results

24 HOB email summary

Template Documentation


Digital Content Audit


This is where I map out a big picture, connecting the dots from where we are to where we’re going. What stays, what goes, what changes, and why. Information architecture docs and ideal journey maps keep things organized for the any web project, while simplified explanations and presentations keep stakeholders in the loop.

Event Lead Capture Flow

Campaign Flow 

Texas Pete Site Map V2

Site Map Overview


Project Planning

IA Overview

IA Overview


Measurement Planning

Registration Processes

Process Flow


Then the rubber hits the road. Interfaces are wireframed. Prototypes bring products to life, and personality is added with visual design. Products are tested. And tweaked. And tested.


High Fidelity Wireframe

Pre Registration Steps

Process Interface Wireframes

Char Broil Community and Learn Index

Index Options


Final Page Design


Final Designs


Banner Ad

Product Search Feature

Search Feature Interface


Usability Testing


Responsive Header Options


  • Marketing Strategy, campaign planning and execution
  • Analytics & Tracking, Google Analytics, Sysomos social listening
  • Marketig Automation, Email marketing, Hubspot
  • Adobe Creative Suite, Photoshop, Illustrator
  • SEM, Paid Search, SEO
  • UX Strategy, design and documentation
  • User Research, surveys, user testing and systems analysis
  • Front-end development, HTML, CSS, WordPress CMS
  • Documentation with Omnigraffle, Sketch, Invision

Client Experience

  • IBM
  • Char-Broil Grills
  • Texas Pete Hot Sauce
  • Empire Level
  • Wake Forest University
  • 24 Hours of Booty
  • Saber Grills
  • Trek Bicycle
  • Zeus Tubing