One of the most common pieces of feedback I’ve heard while working with designers involves their frustration with feeling they’re “designing for the lowest common denominator.” This is understandable. When it comes down to it, it seems as if they’re being asked to “dumb down” their well thought-out design for our potentially less-than-savvy users. It’s frustrating. While it’s […]
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My friends over at Drive Magazine were nice enough to post an interview I did for them about users coming first. In this interview, I talk about the path that lead me to where I am today and the overarching principals I apply to strategy. Take this excerpt: At my first job, before the days of the phrase […]
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